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Every year, millions go missing. Now we know why.
Why are our socks vanishing?

There have been many theories: tiny black holes, strange magnetic fields—even malicious imps. Most are nothing more than wives' tales or junk science.

L.O.S.S. was formed to find the real cause of “sock loss” and effect a solution to this, one of society’s oldest problems. And after years of intensive research, we’re proud to say that we have.

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