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Every year, millions go missing. Now we know why.
Why are our socks vanishing?

There have been many theories: tiny black holes, strange magnetic fields—even malicious imps. Most are nothing more than wives' tales or junk science.

L.O.S.S. was formed to find the real cause of “sock loss” and effect a solution to this, one of society’s oldest problems. And after years of intensive research, we’re proud to say that we have.

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Articles
Why does only one go missing? It’s a question that has probably haunted you for years. Why does only one sock in a matched pair vanish? There’s a fascinating reason.
How sock loss affects your family The sock loss phenomenon can cause real problems for you and your family. But communication is the first key to protecting your loved ones. Avoid these issues.
4 Point Plan for laundry reform 1. End overdrying and “load abandonment” with GE’s “Overnight Ready.” 2. End load overcrowding with GE’s larger-capacity washing machines and maximized loads, and rejuvenate fabrics with special steam features. 3. End detergent overdose with GE’s SmartDispense™. 4. End wash cycles of abuse with GE’s Adaptive Vibration Control, Stain Inspector™ and Specialty Cycles. See what’s in it for you, too
What can you do? GE “Laundry Your Way” products bathe socks and all your laundered goods gently and with dignity. Shrinkage is a growing problem. learn more >